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Showing posts with label Accounting. Show all posts
Showing posts with label Accounting. Show all posts

Tuesday, October 29, 2024

New Zealand may have a solution for world’s debt

Quick fix: Pedestrians walk past a Moore Wilson & Co supermarket in Wellington. The success of New Zealand’s reforms are reflected in its fiscal performance, says Ball. — Bloomberg

WELLINGTON: In the early 1980s, New Zealand was on the brink of economic collapse.

Two oil price shocks had saddled the country with high inflation, and the United Kingdom’s decision to join the European Economic Community a decade earlier had cut off access to a key export market.

Successive governments had compounded the pain with a series of policy errors – throwing around subsidies, awarding inflationary pay deals and trying to control prices, while keeping interest rates too low and taxes too high.

The result was soaring unemployment and mounting debts.

No wonder some dubbed New Zealand the Albania of the South Pacific.

Yet over the remainder of that decade, New Zealand was transformed into one of the most prosperous countries in the world.

A new Labour government took office in 1984 and embarked on a form of shock therapy that came to be known as “Rogernomics” after Finance Minister Roger Douglas.

The government removed exchange controls, slashed subsidies, privatised services and handed responsibility for setting interest rates to a newly independent central bank.

New Zealand also introduced a different accounting approach throughout the public administration.

It is impossible to separate out the precise impact of each of these policies.

But Ian Ball, a former senior Treasury official, professor of public finance management at Victoria University in Wellington, and one of the authors of Public Net Worth (Palgrave Macmillan, February 2024), says accounting reform was among the most consequential.

Accounting is notoriously dry stuff. But switching to an accruals-based approach used in the private sector, and away from the cash-based systems traditionally used by governments, forced departments to think long-term and maximise the efficient use of assets.

This is especially relevant in the United Kingdom at the moment with the government on the cusp of major budget reform.

To see what this means in practice, take the case of public sector pensions.

Under a cash-based system, the debt is accounted for when the pension is paid, which could be years in the future.

The government has little incentive to make any provision for it.

But with accrual-based accounting, the cost of the pension commitment must be recorded as a liability when the benefit is earned.

That led the New Zealand government in 2001 to establish a Superannuation Fund to pay for future pensions.

Today, this quasi-sovereign wealth fund is regarded with jealousy by countries that wish they had something similar.

Take another example: Under an accruals-based system, the budget includes a charge each year to reflect the fact assets such as buildings and infrastructure deteriorate and eventually become obsolete.

This is what accountants call depreciation.

Because the cost runs through annual budgets, there is a strong incentive for governments to enhance the value of their assets by managing them efficiently.

Under a cash-based system, there is no such incentive, meaning long-term investment is deferred, and future generations are left to pick up the bill when buildings fall into disrepair and the infrastructure crumbles.

The success of New Zealand’s reforms are reflected in its fiscal performance, says Ball.

“What you see is a very significant change.

“We had had two decades of deficits before these reforms, but once they were in effect, from around 1994, we had basically a trend of strengthening the balance sheet and increasing net worth.

“And as you strengthen the balance sheet, you have the effect of reducing debt too.”

With the exception of the four years after the global financial crisis and the devastating Christchurch earthquake in 2011, which caused damage equivalent to 11% of gross domestic product (GDP), net worth grew every year until the pandemic.

Ball is on a mission to export New Zealand’s experience.

In collaboration with colleagues from around the world, including a historian, a banker, a former UK Treasury official and the former global chief economist at Citigroup Inc, he has written Public Net Worth to explain how this approach could be the answer to the one of the biggest challenges facing almost every government today:

How to tackle excessive public debt, particularly at a time when ageing populations, geopolitical tensions, geoeconomic fragmentation and the costs of combating climate change add to fiscal pressures.

US public debt is close to 100% of GDP and is projected to rise to 122% by 2034.

Many eurozone countries are struggling to bring debts and deficits under control to comply with single currency rules. The situation in many developing countries is even more stark.

Indeed, economists from the International Monetary Fund (IMF) have warned that global public debt may be higher than previously known and getting worse, and that countries will have to make much more significant fiscal adjustments to deal with the problem.

According to the IMF’s latest estimates, global public debt will exceed US$100 trillion by the end of this year, equal to about 93% of global GDP.

Against such a backdrop, the authors argue that accrual-based accounting could improve public sector productivity, helping ease the pressure on cash-strapped governments.

For example, they reckon governments could make easy gains through better management of their public property.

Cash-based accounting values property based on what you paid for it, less depreciation, with no reference to the current market value.

But without up-to-date valuations of assets, government decision-making takes place in the dark.

Should a building be renovated or sold?

How much should the state charge for its services?

A road network, for example, is a valuable public asset.

But in a cash-based system, there is no incentive to generate money from it, whether via tolls or road-pricing or some other mechanism.

In New Zealand, says Ball, one of the early exercises was to work out an appropriate capital charge for public services.

Armed with that information, the government could then decide who was best placed to deliver them: the state or the private sector.

As the old saying goes, what you can’t measure you can’t manage. — Bloomberg

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Thursday, June 2, 2022

UK audit shake-up after spate of corporate failures; The two sides of the EY break-up

 

The Big Four

Britain to shake up audit market after Carillion crash

Britain to shake up audit market after Carillion crash - Reuters

 

FILE PHOTO: A view of the London skyline shows the City of London financial district, seen from St Paul's Cathedral in London, Britain February 25, 2017. REUTERS/Neil Hall/File Photo/File PhotoReuters

UK Audit Shake-Up Targets Big Firms After Spate of Corporate Failures

LONDON (Reuters) - Britain set out sweeping reforms of big company audits on Tuesday after high-profile collapses at builder Carillion and retailer BHS in recent years hit thousands of jobs and raised questions about accounting quality.

The business ministry detailed changes to auditing and corporate governance that will be put into law, though the measures are unlikely to come into force until 2024 or later and smaller firms will be shielded from the new rules.

The reforms are in response to 150 recommendations from three government-sponsored reviews on improving auditing in a market dominated by KPMG, EY, PwC and Deloitte, known as the Big Four.

The new law would create a more powerful regulator, the Audit, Reporting and Governance Authority (ARGA), to push through changes set out by government.

In the meantime, the current watchdog, the Financial Reporting Council (FRC), will have powers to vet audit companies and ban failing auditors, the ministry said.

Britain will also review a European Union definition of "micro entities", which benefit from simplified accounts. They typically have a balance sheet of no more than 350,000 euros ($377,230) and employ no more than 10 people.

Loosening the definition would mean more firms saving money by filing simplified accounts, though it could raise investor protection concerns. Other reporting requirements will also be reviewed to help attract growth companies to Britain.

The FRC currently focuses on big listed companies, but ARGA's remit would expand to include about 600 private firms with more than 750 staff and an annual turnover of over 750 million pounds ($949 million), a higher threshold than initially flagged. BHS was unlisted.

NO UK SARBANES-OXLEY

To curtail the dominance of the Big Four, the top 350 listed companies would have to appoint a non-Big Four accountant, or allocate a certain portion of their audit to a smaller accountant such as Mazars, BDO or Grant Thornton.

The business ministry could introduce market share caps on the Big Four if there is no improvement in competition.

Directors of premium listed companies would also have to state why they think their internal controls are effective.

This would be done under Britain's "comply or explain" corporate governance code, which the FRC can change without legislation.

UK companies pushed back against enshrining in law a version of mandatory U.S. Sarbanes-Oxley rules, which force U.S. directors to personally attest to the adequacy of internal controls, and face prison for breaches.

"Lessons from Carillion and other recent company failures have been ignored, with little emphasis now on tightening internal controls and modernising corporate governance," said Michael Izza, chief executive of ICAEW, a professional accounting body.

FRC chief Jon Thompson said: "The Government’s decision not to pursue the introduction of a version of the Sarbanes-Oxley reporting regime is, the FRC believes, a missed opportunity to improve internal controls in a proportionate, UK-specific manner."

Big firms would also have to state what external checks, if any, were made on the reliability of their non-financial information in annual reports, such as risks from climate change.

Larger companies would have to confirm the legality of their dividends, a lesson from Carillion. 

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Insight - The two sides of the EY break-up

 

For its part, EY is under particular pressure due to its auditing of collapsed German payments firm Wirecard AG – although it’s not clear that a break-up would rid it of any liabilities arising from that failure. Perhaps EY is preempting tougher regulation.Or perhaps it just sees an opportunity to monetise some of it assets.

  A possible split of EY into separate audit and consulting firms must confront the problem faced by all break-ups: How do you create attractive businesses out of both when one is likely to be seen as inferior?

Here, that would be the newly established standalone auditor. EY – or any Big Four accounting firm that attempts such a separation – has its work cut out to make pure-play audit a success.

The revelation by Michael West Media that EY is considering the move heralds a potentially seismic shift for the industry.

A succession of accounting scandals has long prompted attacks on the Big Four for earning fees from audit clients by selling consulting services such as strategy or restructuring advice.

There’s an inherent conflict of interest in offering these to the same executives whose homework you’re meant to be marking.

While regulatory scrutiny is forcing firms to tread carefully, creating distinct companies is the most reliable remedy.

The United Kingdom’s competition watchdog called for an “operational separation” of audit and consulting within the existing firms in 2019, stopping short of demanding full break-ups because of cost and complexity.

For its part, EY is under particular pressure due to its auditing of collapsed German payments firm Wirecard AG – although it’s not clear that a break-up would rid it of any liabilities arising from that failure.

Perhaps EY is preempting tougher regulation.

Or perhaps it just sees an opportunity to monetise some of it assets.

One option under consideration is the sale of a stake in the consulting business to a private buyer or to the stock market, creating a windfall for EY’s current partners, according to the Financial Times. Demand would likely be strong.

Just look at the private-equity money piling in lately. PwC sold a tax advisory practice to Clayton, Dubilier & Rice for a reported US$2.2bil (RM9.6bil) last year, while KPMG offloaded its UK restructuring arm to HIG Capital LLC.

But what about the rump that remains?

While the underlying economics of the Big Four are opaque, there’s a widespread suspicion that consulting subsidises audit.

At the very least, the ability to share costs means audit fees are lower than they would be for a distinct firm, regulators have found.

Retaining talent

The biggest challenge is how a standalone auditor would attract and retain talent without offering an in-house career in consulting as an option.

Short-sellers and forensic investigators aside, checking company accounts is for many a laborious gateway to other roles.

Audit partners accused of getting it wrong have regulatory probes hanging over them for years (an investigation into Rolls-Royce Holdings Plc’s 2010 accounts only just closed).

No wonder juniors tend to jump ship to better paid and less risky careers in consulting or investment banking not long after they’re qualified.

So auditing will have to be made more attractive, both financially and culturally.

One place to start is expanding the function beyond checking financial statements to offering sophisticated checks on companies’ claims on non-financial performance such as climate and social impact.

When the United States Securities and Exchange Commission is clamping down on greenwashing by investment funds, it’s clear the future of environmental, social and governance investing rests on companies proving they’re not cooking the books on these issues too.

These public-interest assessments are going to be increasingly scrutinised by investors in future.

They are already offered under the umbrella of so-called assurance services, but ought to become a more developed part of corporate reporting.

That would involve transferring some skills over from the consultancy side. The trick will be to add in parts of the current consulting business that are relevant to a more modern vision of audit, without just recreating a new auditor-cum-consultancy.

Of course, separation won’t eliminate all the conflicts in audit.

The chief culprit is the way managers often effectively appoint the audit partners who are meant to be their policemen.

But the prize for stock-market investors is improved audit quality, and a break-up could support that.

The goal should be to create a virtuous circle.

Make audit more enticing as a long-term career, attract people who do the work better – and hopefully cut the number of blow-ups. — Bloomberg

Chris Hughes is a Bloomberg Opinion columnist covering deals. The views expressed here are the writer’s own.

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Saturday, July 11, 2020

Financial scandals are pandemic too



QUESTION: What do Wirecard, Luckin and Hin Leong have in common, although all three are based thousands of miles apart in Munich, Beijing and Singapore respectively? Answer: Accounting and/or financial scandal?

That’s right, despite having seen numerous cases in the past with the likes of Enron, WorldCom, AIG, Lehman Brothers, Bernie Madoff and of course, our very own Transmile, the corporate world has not learnt its lessons as we continue to see scandal after scandal that rock markets and test investors’ nerves. Losses derived from these scandals are getting bigger and bigger, and is normally more obvious during trying times like an economic recession or at the height of an economic boom that has created a massive financial or stock bubble.

In the scheme of things that are related to financial or accounting scandals, it is common that they are carried out not just by one person but a host of others including third parties who are entrusted by shareholders to oversee the operations of a company.

This include potentially, not only the board of directors, but also lenders, auditors, investment bankers, regulators, employees and most often, the key management personal, especially the CEO, or other C-suite high-ranking officials.

In Wirecard’s case, the scandal was unearthed when the auditors could not locate some missing cash amounting to €1.9bil as it was trying to wrap up auditing the company’s finances for 2019. Kind of ironic when we think about it that Wirecard’s business model was in fact about transmitting monies electronically on behalf of banks to merchants as it was seen as a trusted source in the e-commerce space and yet it failed to account for its own cash.

Wirecard’s auditors in Germany, Ernst & Young (EY), had failed to obtain crucial banking information from a bank in Singapore. Interestingly, this was only revealed after Wirecard’s board actually commissioned a special audit as allegation of fraud was made by UK’s Financial Times in January. The newspaper said it suspected that Wirecard’s staff had inflated sales and profits to mislead its auditor, EY.

What was astonishing on Wirecard is how market had perceived the company. From a fintech start-up to one of Germany’s largest listed company with market capitalisation of €24bil. But despite its high profile status, short-sellers were going for the kill for years. Some of them have been shorting Wirecard since early 2000 while others at a later stage.

Even Germany’s financial regulator, BaFin, defended Wirecard against short sellers by investigating them on the grounds of market manipulation. Short sellers on Wirecard were confident that something was amiss on its financials and hence they were daring enough to take on large positions. However, it was only after the FT report, that BaFin turned around and started to investigate Wirecard instead. During this time, the auditors remained silent as they had vouched Wirecard’s financial statements for the previous years and right up to 2018. According to a Bloomberg report, EY accused its client of “an elaborate and sophisticated fraud” that allowed the monies to go missing.

In Hin Leong’s case, according to a PricewaterhouseCoopers (PWC) report, the company had overstated its assets by an “astonishing” sum of more than US$3bil, which consists of US$2.23bil in accounts receivables which have no prospect of recovery and another US$0.8bil in inventory shortfalls. The oil trading giant had also fabricated documents on a “massive scale” to conceal losses of some US$800mil accumulated over the past decade.

The PWC report also highlighted that despite posting losses in the past, the company paid out dividends totalling US$90mil in FY2017 and FY2018. Founded by tycoon, O.K. Lim, Hin Leong is one of Singapore’s oldest oil trading company but the volatility in oil prices especially in the Covid-19 environment probably resulted in them not being able to withstand the pressure.

By the time the company filed for bankruptcy on April 17, it was revealed that it owed US$3.85bil to 23 lenders. Despite the financial scandal and even after it had filed for bankruptcy, its auditors, Deloitte, stood firm on the quality of its audit carried out “based on the information provided to them at the time”.

From Beijing, Luckin is another scandal that rocked investors as the coffee chain store, a.k.a. China’s Starbuck, after an internal investigation, revealed that the company’s revenue and expenses were inflated. Its co-founder and Chairman, Charles Zhengyao Lu, had pledged shares of the company for a margin facility amounting to US$300mil and as the scandal unfolded, its share price collapsed. Luckin, founded just three years ago and deemed as one of China’s brightest young start-up, raised some US$645mil in its US initial public offering last year and was aggressive in its expansion programme. The company had also dismissed its CEO, COO and some other employees reporting to the C-suite officers.

We all know that scandals arose due to pure greed and this greed is driven by financial interest of persons involved either via the value of their shareholdings, or in the case of Hin Leong, a pure personal interest as the company was privately owned. In Luckin, the company’s ambitious plans to take on its number one rival was perhaps the very reason for its downfall while the pledging of his shares to bankers probably provided him an added reason to falsify the accounting statements, in order to sustain the company’s share price.

Auditors are just auditors

Every time a scandal erupts, it is not uncommon for people to ask questions like “where was the auditor?” or “what was the auditor doing?” Whether it was Wirecard, Hin Leong or even Luckin, we cannot blame the auditors entirely for financial scandals as there are more hands in play to conceal facts, documents, evidence.

The job of an auditor is to audit financial statements to ensure they represent a “true and fair” view of the financial affairs of the company based on acceptable and recognizably accounting standards, for example the Malaysian Financial Reporting Standards (MFRS) and International Financial Reporting Standards (IFRS). Auditors used what is known as approved standards in auditing In Malaysia as well as International Accounting Standards when auditing a company.

It is not an auditors’ job to do a 100% audit of a company but, of course, if there are reasonable ground to be suspicious of the accounting practices, the auditor is required to probe further to gain assurance of the company’s financial statements. The question is then, how can we avoid such scandals occurring time and again?

Governance and independence are keys

Auditors are paid by the company and so are the board of directors. Globally, this has been the practice but in order to move away from “dependence” of a particular audit job and the fees that come with it, there needs to be a change. Auditors play a crucial role to ensure they remain independent and if their fees are dependent on the unqualified opinion, then it is obvious their role as an auditor has been compromised.

Regulations and laws ought to be amended to have auditors to be paid out of a pool of funds managed by an independent body. The choice of auditors needs to be made by this independent body and not at the whims and fancies of a company while the duration of an auditor being engaged by a company should be restricted to a term not exceeding five years.

The audit profession has its own shortcomings as it tends to be a breeding ground for young graduates for a few years before they move to greener “non-audit” pastures. Audit firms ought to have better compensation schemes for young auditors to remain in the profession to enable them to gain more audit experience. The high turnover in the field of audit is another reason why auditors sometimes do not understand a client’s business model or as to how transactions, whether suspicious or otherwise, are carried out, resulting in accounting scandals that are not easily detectable.

As for board of directors, they owe a duty to stakeholders to ensure that the affairs of the company are carried out in the best interest of the company and not individuals. As this column has highlighted before, the need for independent directors to not only be independent in form but in substance, it is their duty to ask the right questions to the board in terms of the finances of the company to ensure they represent the true and fair representation of the affairs of the company.

Independent directors should ask the right questions
New disclosure rules required for board of directors/senior management

From Enron to WorldCom and from Transmile to Luckin, there are few things we could learn. First, is in relation to the company’s financial performance and meeting market expectations. We see in these cases where companies try very hard to show sustained revenue and earnings to ensure that stock price do not collapse or pull back as there are personal interest associated to certain individuals (board members or C-suite officers) of the company. These individuals could have margin facilities taken up as they have pledged their shares to the banks.

When the market eventually finds out the truth about the affairs of the company, it is likely too late to realize what causes it in the first place. But of course, investigations later would reveal the level of personal interest associated with the scandal itself as the persons have financial interest in ensuring the company’s stock price remains elevated.

To overcome this, regulators or even the Companies Act, 2016, should be amended to ensure full disclosures are made publicly as to the number of shares that are pledged by board members as well as C-suit personnel on a quarterly basis as this will provide some guidance to investors as to the level of personal interest involved and for the auditors to be more mindful and to probe further if the situation warrants it.

Of course, the investment research fraternity ought to take stock when recommending buy calls on stocks as they are led to believe the company’s expected performance in the future by the company itself. In the heydays of stocks like Aokam Perdana and Transmile, stock price target levels were raised rapidly by analysts on the believe that the company’s fortunes are made in heaven and the shares of these companies skyrocketed before reality set in.

Driven by either rising selling prices or simply capacity expansion and demand growth, analysts do sometimes get carried away with innovative valuation models to justify a higher and higher market price each round. We saw that in the 1990s, during the dotcom bubble and even specifically on individual stocks or sectors. Sounds familiar?

In conclusion, like a pandemic, financial scandals can easily spread especially in desperate times or in times when the going is too good. Financial or accounting scandals will always be there but it is the duty of stakeholders, i.e. board members, the auditors, the regulators, the legal framework and the investment fraternity to ensure they are able to keep up with the changing landscape and to provide the check and balance much needed to protect, not only the minorities, but also the potential rippling effect to the market and financial system as a whole.

The views expressed here are the writer’s own.

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Monday, February 11, 2019

China's new tech soft power

Foreigners are tapping Chinese innovation to network and build businesses

International market: Foreign visitors to an expo in Nanning, the Guangxi Zhuang autonomous region, evince interest in forestry by-products and pay for them using WeChat Pay. [Photo by Peng Huan / for China Daily]

China's innovations impress foreigners, change startup game, boost confidence

The consumption power of more than 1 million foreigners working or studying in China is disproportionately bigger than their tiny share (0.07 percent) of the total population - and whizzes of the country's homegrown tech ecosystem are sitting up and taking notice, as the economy transitions from export and investment-led growth to a consumption-driven model.

Manufacturers of gadgets, providers of technology-enabled services, and developers of intellectual property like innovative technologies are all vying to make life easier for the relatively small but monetarily significant foreigner community in China.

French engineer Sebastien Bernard, 37, will probably agree. He came to work and live in Beijing four months ago. The first thing he was asked to do by his friends and colleagues was to download and install WeChat, the all-in-one killer app, on his smartphone.

He complied, and his life is much the better for it, he said. As it transpired, Bernard was e-invited to join a WeChat group.

Initially, 15 foreigners chatted with each other and shared their life experiences on the e-group. Gradually, the group grew to a 200-member community of sorts that shared not just useful information like job links or party invitations but, wait for it, e-commerce discount coupons and weekend getaway packages.

Friendly advice sensitized Bernard to other treasures on WeChat. Among many other things, he learned to use the app to order food, book a taxi ride, buy movie tickets, and make digital payments for e-commerce.

Using Chinese apps, some of his friends even play online games, and borrow or lend money using e-credit channels that are redefining inclusive finance.

According to a WeChat report, by May 2017, foreigners in China sent 60 percent more WeChat messages than Chinese users on average per month. They also use WeChat audio calls 42 percent more than Chinese users.

Notably, foreigners in China are good at using different functions or features of WeChat. On average, they use emojis 45 percent more than Chinese users per day. Typically, a foreigner sends 10"red packets" - cash e-gifts - per month. Nearly 65 percent of foreigners who use WeChat use the app's digital payment tool WeChat Pay.

"Here in China, having WeChat and Alipay accounts is like being plugged into the world. The apps include almost every conceivable service that can help make modern life easy," said Bernard.

Agreed Yang Qiguang, 26, a researcher from Columbia University's Tow Center who is pursuing PhD at the Renmin University of China in Beijing.  

"Chinese companies are creating a tech ecosystem that helps everyone, including foreigners, to work and live in a more convenient way."

Forming social networks using e-tools has become integral to modern life, particularly in urban areas - and China's tech ecosystem perhaps performs this function better than any other, by bundling consumption-related conveniences, he said.


"The tech ecosystem here facilitates people, including foreigners, to spend more. It is also boosting the confidence of both domestic and foreign companies operating in China. They know they now have powerful and reliable e-tools like apps to drive sales in a humongous market with more than 1 billion consumers," he said.

That's not all. Yang said China's tech ecosystem is fostering entrepreneurialism. Even foreigners living in China are beginning to use Chinese apps to start up in a variety of fields, including technology, education and entertainment. All this business activity is a long-term positive effect for the Chinese economy, he said.

Yang could well have been speaking about David Collier, 52, a Briton who has founded four startups so far, respectively in the United States, the United Kingdom and China.

Rikai Labs, his WeChat-based e-learning business in China, helps Chinese users to master the English language through proprietary automated software. Collier said every seven years, a big platform shift comes along - from web to mobile apps; from apps to messaging platforms - that creates huge opportunities.

"We chose to base our business on WeChat because it provides a great platform for a knowledge service. You have to build your business where people are spending their time, and the biggest messaging platform of all is WeChat," he said.

"Also, we can use WeChat payment for instant payment, QR codes for marketing purposes and to track user acquisition channels. Now with WeChat's mini programs, we can add interactive games and other features."

There's more. Links to Rikai Labs and related content can be shared socially online. "It provides a very compelling platform with real-time features, social distribution, marketing hooks and monetization," Collier said.

But risks abound too, he said. Platforms such as WeChat have become extremely competitive for startups. "If you don't move at high speed, riding with WeChat is like taking the maglev."

Data, however, suggest that foreigners appear to have an edge over Chinese users in exploiting the local tech ecosystem for small businesses and online social networking, which actually helps businesses directly or indirectly.

A case in point is Baopals, a startup founded by three expatriates. Call it the English Taobao, if you will. Baopals is anchored in Taobao and Tmall, the online shopping platforms owned by Alibaba Group, China's tech giant.

Foreign visitors to an expo in Nanning, the Guangxi Zhuang autonomous region, evince interest in forestry by-products and pay for them using WeChat Pay. [Photo by Peng Huan / for China Daily]

In July 2015, Charlie Erickson, Jay Thornhill and Tyler McNew, all US citizens in their late 20s and early 30s, developed Baopals, a website that helps translate product information on the Chinese Taobao and Tmall into English. In one stroke, the trio thus opened up the astonishing world of Chinese e-commerce, or 800 million products, to non-Chinese consumers in China.

Baopals already boasts 40,000 registered users, with 16,000 of them joining last year alone, doubling the user count in 2017. A Baopals user buys 58 items on average per year, and spends about 2,500 yuan ($368) to 3,500 yuan annually.

In addition to English, the website has Korean and Russian versions, making e-shopping simpler for foreigners in China.

The website is going from strength to strength on the back of the trio's innovations. It has introduced attractive sections like "The Cool, The Cheap& The Crazy". It accepts Alipay, WeChat Wallet and China UnionPay for payments.

Although e-commerce destinations are dime a dozen in China, most of them are in Chinese, and cater to Chinese consumers, so Baopals stands out, said Thornhill.

"Even on Amazon China, the default language is Chinese. When you switch to English, you still see lots of content in Chinese. They just haven't made the effort to serve China's expat population properly," he said.

That gap should spell business opportunities for those looking to start up, he said. "We are also changing the stereotype that Chinese goods are cheap products with low quality," he said, adding that several products including Xiaomi air purifiers and Huawei products are very popular among foreigners.

According to Thornhill, Baopals' revenue comes from service fee paid by shoppers. It charges a service fee of 5 percent of each item's price, plus a small fixed fee based on the item's price - 2 yuan for items priced below 30 yuan, and 8 yuan for items priced above 90 yuan. More than 2.3 million products had been sold by Jan 17 this year, a huge increase from the same period last year.

Given the experience in China, it is clear that homegrown technologies can succeed outside the mainland, he said. "This year is going to be a big year for Baopals, as we'll be launching our global service. Expats leaving China can continue buying things they love here, and foreigners everywhere can discover the treasures of China's online shopping."

Agreed Yang from the Tow Center. China's tech ecosystem, he said, provides foreigners on the mainland with well-rounded platforms to do business not only in China but across the world.

"It may take years for foreigners to build such infrastructure themselves. The time and energy saved during the process can be used for bolstering their own products and business."

It's not just small players such as Baopals that are drawing confidence from their success in China. Even e-payment giants such as WeChat Pay and Alipay, emboldened by their rapid adoption among foreigners in China, are confident of replicating their success worldwide.

Alipay has introduced its payment services, including departure tax refunds, at 10 major international airports in Japan, Thailand and New Zealand. Although the initial goal is to serve Chinese tourists traveling overseas, the larger plan is to roll out Chinese technologies worldwide and gain a global visibility and footprint.

So, it has struck cooperation agreements with local banks and companies in foreign markets, to provide e-payment services. For instance, its partners in Japan are Hida Credit Union and Kyoto Shinkin Bank, which helps attract Japanese users as well. Using such strategies, Alipay has accumulated more than 1 billion users in all, including 300 million outside China.

Sources:  China Daily/Asian News Network

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